Prerequisites

• Ability to use a computer and mobile phone.
• Simple knowledge of the English language.

Course Description

Learn what distinguishes news content that tops Google search results and discover the steps and tools that help you understand this audience and produce suitable digital content.

Course Objective

By the end of this course, participants will:
• Learn about search engines and analyze content models.
• Compare search engines and analyze trends.
• Use digital content statistics to produce successful content.

Course Outline

• Introduction to search engine content:
- Elements of digital content suitable for users of search engines.
- The difference between digital content and content in print journalism and television.
- Various templates and models for presenting content to the search engine audience based on news events.

• "Trend" and how to benefit from it:
- Trends and keywords that people search for based on news events.
- Methods for identifying key technical issues hindering content visibility in search engines.
- How search engines such as Google work, and the criteria for analyzing and ranking results.

• Tools to produce successful digital content:
- The role of links in ranking results in search engines.
- The role of video in written digital content.
- Digital content statistics and ways to benefit from them.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.