Prerequisites

• High school diploma, preferably a university degree in journalism, media or humanities.
• Good knowledge of various digital platforms.

Course Description

In an age where digital platforms shape global perception and policy influence, digital diplomacy has emerged as a strategic necessity for embassies, ministries, and international institutions. This course is designed for diplomats, communication officers, and media professionals working in government or organizational settings, with a focus on managing public communication, navigating digital crises, and building engagement strategies on global platforms. Participants will explore how digital tools are used to manage reputations, monitor emerging crises, and respond effectively to challenges.

Course Objective

By the end of this course, participants will:
• Clarify the core concepts and strategic importance of digital diplomacy.
• Monitor emerging crises and analyze the online content.

Course Outline

• Challenges and opportunities in the digital age:
- Digital crises.
- Digital sources.
- Digital strategies.
- Digital diplomacy and experiences of leading countries.

• Early monitoring of digital crises:
- Techniques for early crisis monitoring.
- Analyze digital crises to determine if they are real crises or repercussions.
- Monitor and analyzing digital content, source analysis, and classification.
- Analyze public trends and building digital strategies for institutions.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.