This introductory workshop provides participants with a foundational understanding of Artificial Intelligence (AI), examining its key concepts, technologies, and real-world applications. Through a blend of theory, case studies, and hands-on exercises, this course equips learners with the foundational knowledge and insights ...

A special Ramadan gathering with a media professional in an interactive, conversational atmosphere. During the session, the trainer shares real stories from their media career and engaging behind-the-scenes moments, presented in an enjoyable style. The workshop takes participants on a light journey into the world of media, ...

Administrative writing is not merely the transfer of information; it is a professional practice that shapes decisions, documents accountability, and builds an institution’s image. In contemporary work environments, official correspondence and administrative reports constitute a central communication tool between management ...

Writing is the foundation of any media material. Experience has shown that every emerging media platform brings with it a writing style that aligns first with its technical nature, and second with the characteristics of its audience. From this perspective, this course highlights a fundamental truth for trainees: journalisti...

The press release is the link between public relations and the media, and therefore the press release is the most important document that contributes to the formation of public opinion about the institution. Its good formulation is an art that distinguishes organizations and is crucial for their preparation. Therefore, the ...

A Ramadan session bringing participants together with a media professional with deep, hands-on experience. During the session, the trainer shares real stories from the heart of media work and pivotal moments that shaped their professional journey. The workshop opens space for direct discussion about what happens behind the ...

In today's digital age, having a strong and positive digital identity is crucial for personal and professional growth. It allows individuals to shape their online image, build credibility, and connect with others in an increasingly digital world. We will guide you through the workshop to gain a comprehensive understanding o...

A Ramadan session bringing participants together with a media professional with deep, hands-on experience. During the session, the trainer shares real stories from the heart of media work and pivotal moments that shaped their professional journey. The workshop opens space for direct discussion about what happens behind the ...

In the digital world, crises can begin and spread in a flash: a word, a post, or a video clip can overturn an institution’s image within hours. In an environment where reputation moves at the speed of light, crises are not managed by waiting, but through early monitoring, smart response, and transparent communication. This ...

A speaker standing before an audience does not take the stage merely to say something, but to create an unforgettable moment. There are moments when a speaker faces the audience and presence precedes words—when tone, eye contact, and confidence reinforce the idea. The art of public speaking is not simply about spoken phrase...

Digital media campaigns are among the most powerful modern communication tools, enabling organizations to deliver their messages effectively to a broad and diverse audience across digital platforms. Their importance lies in their ability to combine strategic planning, impactful content, and effective measurement tools to en...

Digital scriptwriting is a fundamental element in producing impactful and professional video content, whether for marketing, media, or digital platforms. Its importance lies in its ability to transform ideas into a clear and captivating story that effectively connects the message with the target audience. This course aims t...