Prerequisites

• University degree, Interested in producing the medical content.

Course Description

The course is specialized in health media and aims to provide participants with the necessary skills to produce medical content in its various forms, to learn about the journalistic and medical standards necessary to produce professional medical content, and to learn about the basics of marketing health content.

Course Objective

At the end of this course, participants should:
• Acquire the necessary skills to produce medical content in its various forms: article, video, or infographic.
• Master building a story of health or medical news and simplifying terminology and formulating scientific information in an engaging way for the recipient.
• Training on identifying the content creator's identity, whether they are a journalist, doctor, public health institution, or private hospital.
• Training on building a publishing strategy.

Course Outline

• Introduction to health communication.
• The importance of health journalism and available job opportunities.
• Elements of medical journalism.
• Reliable sources for medical news and information.
• How to build a network of sources to obtain medical news and information.
• How to produce effective medical content by setting priorities and the form of content (article - video - graphic) and the appropriate media for publication.
• Secrets to producing professional medical content based on practical experience.
• How to identify the content creator's identity.
• Steps to building a strategy and defining the objectives of the publication.
• Practical training on producing and publishing content in different media, especially on social media platforms.
• Graduation project.

Course Benefits

• A graduation certificate from Al Jazeera Media Institute.
• Graduation project that includes producing professional medical content specifically for the trainee.