Prerequisites

• Pre-existing knowledge in using social media platforms.

Course Description

Everyone - CEOs, entrepreneurs, professionals, and even job seekers - needs a strong personal brand that enables them to stand out, make an impact, and influence within the internet community.
Explore the secrets of personal branding in this training workshop that explains how to refine your story, craft your messages, and identify your target audience across various social media platforms, locally and internationally.
We will guide you through building a solid presence on social networks and how to design a content calendar that helps you attract your audience and build a broad fan base.
Remember, you are the most powerful marketing tool.

Course Objective

• Provide participants with the necessary tools to create a strong personal brand.
• Enhance audience engagement and craft impactful messages.
• Build a strong digital presence and select appropriate digital channels.
• Develop a content strategy that empowers participants to design an engaging content.

Course Outline

• Definition of personal branding.
• Secrets of distinction and differentiation on social media platforms.
• Identify your target audience, their personas, and preferences.
• Select the appropriate social media channel for digital community presence.
• Build a strong presence on social media networks.
• Identify content pillars that attract and resonate with followers.
• How to write using narrative storytelling.
• Secrets and design of a content calendar that captures attention.
• Methods of measuring success and future development.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.