Prerequisites

• Desire or need to appear in the media for special reasons or for the needs and nature of work.

Course Description

Press conferences are vital platforms for spreading information, addressing the media, and shaping public perception. Whether you are a spokesperson, communications professional, or a public relations specialist, mastering the art of press conference management is essential for enhancing your communication strategies. This workshop will equip the participants with the techniques to enhance their skills in effectively presenting press conferences and dealing with media.

Course Objective

By the end of this workshop, participants will:
• Plan for the press conference.
• Identify the basics of press conference management.
• Use techniques of dealing with media.

Course Outline

• Prepare for the press conference:
- Identify the objectives of the press conference.
- Draft the press conference speech and define the targeted messages.
- Types of press conferences: unilateral, bilateral, multi-party.
- Distribute speaking roles and time among speakers in a multi-party conference.

• Logistic preparation phase:
- Prepare press materials.
- Book the conference venue.
- Send invitations to the media.

• Dealing with the media:
- Measure journalists' engagement with the press conference.
- Handle tough questions and situations.
- Side interviews on the sidelines of the press conference.
- Crisis management stage and the importance of supporting entities.

Course Benefits

• A participation certificate by Aljazeera Media Institute.