Prerequisites

• University degree.
• Experience in film production.

Course Description

Promotional films serve as a testing ground for creative and innovative ideas, whether thinking about promoting a product or an idea. It is crucial to consider promotional campaigns and how to communicate through media. To reach and impact the largest audience, your ideas must be innovative and creative. But above all, you must be capable of creating provocative visual concepts. Only then, can you excel and succeed in this creative field.

Course Objective

By the end of this course, participants will:
• Define concepts and fundamentals of commercial promotional films.
• Develop and present ideas to clients.
• Use techniques of filming, cameras, and lighting in various conditions.
• Edit promotional films and publish them on social media platforms.

Course Outline

• Theoretical analytical introduction:
- Commercial promotional films and their characteristics.
- Forms and accepted lengths of advertising films.
- History of commercial advertising films.
- Analyze aesthetic and creative aspects of certain visual scenes in promotional films.

• Idea development and presentation:
- Edit and develop ideas.
- Present ideas to clients and companies.
- Pre-production phase, preparation, and script preparation.

• Filming and shot design:
- Filming techniques and working with the production team.
- Modern techniques and visual effects in commercial film production.
- Dealing with actors in commercial advertisements.

• Final creative touches:
- Set the appropriate frames and post-shooting footage editing.
- Different aspects of post-production.
- Promotion and distribution strategies across social networks.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.