Prerequisites

• High school diploma or equivalent.
• Experience in the digital field.

Course Description

In today's digital age, effective online communication is crucial for building a company's brand, engaging with stakeholders, and achieving business objectives. Companies that effectively leverage digital communication are better positioned to thrive in the digital age. In this course, participants will have a strong understanding of digital communication for companies, practical skills in content creation, social media strategy, and measurement of digital success. They will be prepared to develop and implement effective digital communication strategies that align with their company's goals and enhance its online presence.

Course Objective

By the end of this course, participants will:
• Define the fundamentals of digital communication for corporates.
• Create a comprehensive strategy for digital platforms and digital content.
• Develop a digital communication plan for institutions across digital channels.

Course Outline

• Introduction to digital communication for companies:
- Fundamentals of digital communication for business and institutions.
- The role of digital communication in modern business.
- The digital landscape: trends and challenges.

• Social media strategy development:
- Identify goals for digital platforms.
- Choose the appropriate digital platforms.
- Plan digital content tailored to the audience.
- Design innovative targeted advertising campaigns.

• Digital content creation:
- Content creation strategies.
- Storytelling in the digital age.
- Content optimization for search engines.

• Effective digital communication plan:
- Design a digital communication roadmap.
- Integration with marketing and communication strategies.
- Measure the effectiveness of key digital performance indicators.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.