Prerequisites

• University degree in media, business management or marketing.
• Some experience in public relations.

Course Description

Corporate identity encompasses the visual, cultural, and communicative elements that define an organization's image. A well-managed corporate identity is a valuable asset for any organization seeking to succeed in today's competitive business landscape. In this course, participants will explore the principles of corporate identity, learn how to create a cohesive brand image, and understand its significance in shaping public perception and fostering trust.

Course Objective

By the end of this course, participants will:
• Define the fundamentals of corporate identity.
• Develop a strategy for building a corporate identity.
• Apply strategies for sustaining corporate identity.

Course Outline

• Introduction to corporate identity building:
- Definition of corporate identity and its role in shaping the organization's image.
- Integration of identity with corporate strategy.
- The impact of corporate identity on strategic decision-making.

• Corporate identity building strategy:
- Define the organization's vision and the importance of its alignment with identity.
- The significance of clarity and direction in the corporate message.
- Identify the core values for building a corporate identity.

• Mechanisms for building and sustaining corporate identity:
- Adapt corporate identity to organizational changes.
- Sustain corporate identity during periods of expansion.
- Tools for evaluating the success of corporate identity.
- Strategies for measuring and improving corporate identity.

Course Benefits

• An electronic graduation certificate by Aljazeera Media Institute.