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Digital Media Diploma ( Evening )

Digital Media Diploma ( Evening )
TRAINER

TRAINER

INFORMATION

From: 02/08/2025 - 04/09/2025

Time: 16:00 - 21:00

Category: Professional Diplomas

20600QAR / 5644USD

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Prerequisites

• Basic experience or initial knowledge of media and its tools.
• University degree, preferably in media.

Course Description

Digital media is no longer just a branch of media today. Today, it has become a professional industry that is essential for any media employee or any institution working in the media field or communicating with the media, regardless of its means or message.
In this diploma, participants will be provided with a set of courses within a short time that will qualify them to enter the world of digital media, armed with tools, training, and a curriculum that give them the ability to build their experience within media institutions, and to ensure that they can continue to develop themselves and their institutions to keep pace with the rapid development in this field, which represents the reality and the future for all media means.

Course Objective

By the end of this diploma, participants will:
• Discuss the concepts, evolution, and types of digital media, and understand the behavior of digital audiences.
• Apply digital sub-editing skills, select relevant stories, and tailor them to target audiences.
• Use monitoring and verification tools to ensure the accuracy of content.
• Produce a variety of content for digital platforms, analyze its performance, and build effective audience engagement.
• Create visual, textual, and audio content using artificial intelligence tools.
• Analyze digital crises, monitor online reputation, and develop effective response strategies.
• Understand and apply digital copyright laws when producing content.

Course Outline

• Introduction to digital media:
- An overview of digital media and its evolution.
- Understand digital audiences and their behaviors.
- Types of digital content and publishing platforms.
- Digital transformation and its impact on traditional media.

• Content writing and digital storytelling:
- Fundamentals of writing and editing for digital platforms.
- Topic selection, story identification, and choosing a narrative angle.
- Define the target audience and understand their needs.
- Narrative formats tailored to each platform.
- Scriptwriting and its elements based on platform requirements.

• Verification and media monitoring:
- Information and news gathering through open-source online platforms.
- Tools for digital monitoring.
- Essential tools for verifying information and news sources.

• Social media journalism:
- Types and characteristics of digital platforms.
- Create content tailored for platforms: posts, tweets, short videos, etc.
- Build engagement and managing online communities.
- Content performance analysis, optimization, and key metrics.
- Continuously tracking and understanding audience trends on platforms.

• Content production using Artificial Intelligence tools:
- Introduction to AI, its evolution, and significance in modern society.
- Understand responsible AI and its importance.
- Applications of AI in content creation.
- AI tools for generating images, videos, texts, and audio based on specific objectives.

• Digital marketing and search engines:
- Key differences between digital and traditional marketing.
- Techniques for identifying and targeting audiences across platforms.
- Craft creative messaging in digital marketing.
- Design a compelling content calendar.
- Elements of SEO-friendly content.
- How search engines work and the criteria for ranking and indexing.
- Digital content analytics and how to leverage them.

• Crisis management on digital platforms:
- Assessing the impact of digital platforms on an organization’s reputation.
- Tools and methods for online reputation monitoring.
- Develop strategies to maintain a positive reputation.
- Analyze potential digital crises.
- Build a crisis management team and manage internal communications.

• Copyright in digital media:
- Copyright in audio, visual, and news content.
- How platforms handle copyright and common violations.
- Rights protection systems and how they operate.
- Prepare content to avoid restrictions or copyright issues.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.