Prerequisites

• University degree.
• Practical experience in managing media platforms.

Course Description

In a digital age where content is a primary means of communication, strategic planning for digital content is indispensable for organizations looking to effectively reach and engage their target audience, achieve their objectives, and maintain a competitive edge in the digital sphere. This course will cover key principles and strategies for planning, creating, and distributing digital content that aligns with organizational goals.

Course Objective

By the end of this course, participants will:
• Identify the foundations of digital content strategy.
• Build an audience-centric content strategy.
• Achieve engagement based on specific measurement tools and promote to attain a wider reach.
• Develop effective strategies for promoting and measuring the content impact.

Course Outline

• Introduction to digital content strategy:
- Concepts of digital content strategy.
- Importance of aligning content with organizational goals.
- Build diversity between commercial and interactive content.

• Strategic planning for content:
- Define SMART objectives for digital content.
- Analyze strengths, weaknesses, and competitors.
- Identify suitable digital channels and platforms.
- Define the target audience and study their needs.

• Planning content for the target audience:
- Content research and select appropriate topics.
- Create a timeline for publishing digital content.
- Fundamentals of designing and creating innovative content.

• Publishing strategy and success measurement:
- Improve the performance of digital content for search engines.
- Marketing strategies for content across digital channels.
- Measure the reach, engagement level, and impact of content through specific measurement tools.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.