Prerequisites

• University degree.
• Practical experience in managing media platforms.

Course Description

In today’s digital era, content is the cornerstone of communication for organizations aiming to connect meaningfully with their audiences. Effective strategic planning for digital content is essential to create purposeful, targeted, and engaging materials that support organizational goals. This course will cover key principles and strategies for planning, creating, and distributing digital content that aligns with organizational goals.

Course Objective

By the end of this course, participants will:
• Identify the core principles and foundations of digital content strategy.
• Build content strategies centered around audience needs and behaviors.
• Achieve engagement based on specific measurement tools and promote to attain a wider reach.
• Develop and apply effective methods for content promotion and impact assessment.

Course Outline

• Introduction to digital content strategy:
- Concepts of digital content strategy.
- Importance of aligning content with organizational goals.
- Build diversity between commercial and interactive content.

• Strategic planning for content:
- Define SMART objectives for digital content.
- Analyze strengths, weaknesses, and competitors.
- Identify suitable digital channels and platforms.
- Define the target audience and study their needs.

• Planning content for the target audience:
- Content research and select appropriate topics.
- Create a timeline for publishing digital content.
- Fundamentals of designing and creating innovative content.

• Publishing strategy and success measurement:
- Improve the performance of digital content for search engines.
- Marketing strategies for content across digital channels.
- Measure the reach, engagement level, and impact of content through specific measurement tools.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.