Prerequisites

• Prior knowledge of using social media.

Course Description

In the era of network control and digital communication, reputation of organizations has become in the hands of their customers on social networks. Reputation management in this time brings in new challenges and rapid developments. Social media crisis is passing through a rapid rush and constant amplification, which makes it distinct from traditional crises. Crisis management on social media requires delivering timely and impactful responses in real time. Moreover, public sector organizations and businesses use social media as channels to communicate with public and building interactive bridges. However, such channels must be carefully and professionally managed to ensure that professional services are provided to avoid reputational damage. This course aims to introduce a strategic framework for crisis management on social media and to provide participants with tools and skills required to deal with these challenges effectively and flexibly.

Course Objective

By the end of this course, participants will:
• Use and set up tools and software for monitoring digital platforms.
• Develop early warning skills for crises and analyze their trends.
• Use of various crisis management tools and its pre-equipment.

Course Outline

• Monitoring and managing reputation on social media:
- Importance of reputation management in digital age.
- Evaluate the impact of digital platforms on the reputation of the organization.
- Methods of monitoring reputation across social media platforms.
- Develop strategies to maintain a positive reputation.

• Managing social media crises and handling models:
- Analyze potential crises on social media platforms.
- Assess the crisis threat level using the Five Levels of Crises model.
- Formation of crisis management team and dealing with reputation internally.
- Implement communication strategies during the crises.

• Tools used for reputation monitoring and crisis management:
- Design crisis response models, silence or interaction.
- Tools for monitoring reputation across digital platforms.
- Apply data analysis methods to understand the impact of crises.
- Compare and choose the most appropriate tools for crisis management.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.