Prerequisites

• University degree.
• Some experience in conference and events’ organization.

Course Description

"You can reach the greatest ideas, but you'll need someone to help you turn these ideas into results, as we can't reach the summit unless we team up.” Walt Disney.
This quote confirms that organized teamwork is the only way to have a successful conference or event. In fact, such events are like a music composition which requires talented musicians, good instruments and most importantly a skilled maestro who can lead the orchestra with love, understanding, good organization and clear role assignment so that the lyric won’t be dissonant.
This course will put its participants at the beginning of the path to creating and organizing a successful conference or event creatively and professionally.

Course Objective

By the end of this course, participants will:
• Choose a suitable event concept and define its objectives and elements.
• Apply skills in designing event programs and effectively managing partners.
• Manage the financial and media aspects of the event professionally.
• Handle crowds at large events and evaluate the results of the event.

Course Outline

• Planning and organizing events:
- Choose the event idea and define its objectives.
- Build the initial perception of the event and choosing the title.
- Determine the time and location of the event.
- Build a visual identity for the event.

• Event organization and execution:
- Build the event program and accompanying events.
- Partners, supporters, sponsors and key guests.
- Service providers, equipment and facilities.

• Financial and media management of the event:
- Form work teams and specialized committees.
- Event marketing.
- Financial and media management of the event.
- Work forms and follow-up schedules.

• Practical event management:
- Manage crowds at large events.
- Manage digital events.
- Harvest the results of the event.
- Performance monitoring and evaluation.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.