Prerequisites

• A university degree in media, public relations, or human science.
• Media experience, preferably working in presentation or media fields.
• Experience in the field of public relations.

Course Description

If public relations forms the core of an organization's internal and external communication, corporate media performance is the essential complement to effective, impactful engagement with the audience.
Corporate media performance focuses on enhancing an individual’s skills to present information and ideas clearly and confidently across various media platforms or directly to the audience. This field strengthens the presence and charisma of individuals aspiring to serve as official spokespersons or representatives of their organizations, whether governmental or non-governmental, to communicate effectively and with a strong presence in front of the media or public.

Course Objective

By the end of this diploma, participants will:
• Discuss the importance of visual language and communication in supporting media messages.
• Analyze the basics of media performance.
• Practice and develop media presence skills.
• Write media speeches and press releases professionally.
• Develop media communication skills and prepare for media interviews.

Course Outline

• Foundations and concepts of media presence:
- Concept of media presence and qualities of the media personality.
- Introduction to mass communication theory.
- Visual language and spoken language and the relationship between them.
- Analysis of whether charisma and influence power are a talent or acquired qualities.

• Media presence and public relations:
- Personal identity and corporate identity.
- Key tasks in corporate media performance.
- The interconnected relationship between corporate public relations and media performance.
- Reputation management, crisis handling, and media campaign preparation.

• Applications of media performance and media strategy:
- Similarities and differences between speaking in public, speaking as a spokesperson, and speaking in the media.
- Basic rules of logic.
- Develop a media strategy.

• Narrative and writing skills:
- Press release.
- News story and humanitarian story.
- Public speaking.

• Effective communication skills:
- Preparation and the importance of the media team.
- Interview, its types, and its objectives.
- Effective dealing with any situation and any media platform.
- Event preparation: preparing press releases and manage press conferences.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.