Prerequisites

• A university degree in media.
• Television journalism experience for those with non-media university degrees.

Course Description

Program development is not merely about filling time slots; it is a comprehensive process that requires in-depth planning and research, and careful content selection. This course aims to empower participants to create content that combines intellectual and creative skills, ensuring it captivates audiences, delivers the desired impact, and communicates messages and information with the highest levels of professionalism and commitment.
The course also helps trainees understand how to design programs and produce episodes that align with the media institution’s mission and vision, contributing to achieving strategic objectives and effectively conveying values and principles to TV and digital platform audiences.

Course Objective

By the end of this course, participants will:
• Explain the fundamentals of strategic planning and design media programs aligned with organizational goals.
• Develop comprehensive TV and digital content that meets the needs of the target audience.
• Produce and write episodes using an engaging, story-driven approach to enhance audience interaction.
• Manage all production stages to optimize content for TV and digital platforms.
• Apply publishing and intellectual property regulations across digital platforms.

Course Outline

• Foundations of planning and designing media programs:
- Systematic plan in TV and digital environments.
- Establish a clear vision aligned with the strategic goals of the media organization.
- The impact of lacking planning on program quality and organizational outcomes.
- Understand audience behavior with the evolution of TV platforms.

• Planning television and digital content:
- Strategies for creating media content that meets audience needs.
- Principles and guidelines for preparing TV and digital content.
- Steps for creating a program planning card.
- Budgeting for programs and executing production according to the plan.

• Technical and structural preparation for programs:
- Identify the appropriate format for TV and digital programs.
- Employ storytelling techniques in programs.
- Select production teams and identify the required technical and editorial skills.
- Guidelines for engaging with program guests, actors, and filming locations.
- Contribute to the program’s directorial vision.

• Production and the producer's role in media processes:
- Prepare materials and resources needed for production.
- The producer’s and presenter’s roles during filming and broadcasting.
- Draft the weekly program schedule.
- Post-production stages.
- Adapt content for TV and digital platforms.

• Publishing:
- Broadcast and publish guidelines for TV and various digital platforms.
- Understand intellectual property laws to protect the rights of the media organization.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.