Prerequisites

• A university degree in media.
• Television journalism experience for those with non-media university degrees.

Course Description

In today’s media landscape, producing successful TV and digital programs requires more than creativity—it demands strategic thinking, audience awareness, and a clear understanding of institutional goals. This course provides participants with the tools to design, develop, and produce impactful programs for television and digital platforms. In this course, trainees will learn how to create programs that align with their organization’s mission while meeting the expectations of diverse audiences across various platforms.

Course Objective

By the end of this course, participants will:
• Explain the principles of strategic program planning aligned with organizational objectives.
• Create engaging TV and digital content tailored to audience needs.
• Write and produce episodes using story-driven formats to increase viewer engagement.
• Oversee the full production cycle for both TV and digital platforms.
• Apply publishing and intellectual property regulations across digital platforms.

Course Outline

• Foundations of planning and designing media programs:
- Systematic plan in TV and digital environments.
- Establish a clear vision aligned with the strategic goals of the media organization.
- The impact of lacking planning on program quality and organizational outcomes.
- Understand audience behavior with the evolution of TV platforms.

• Planning television and digital content:
- Strategies for creating media content that meets audience needs.
- Principles and guidelines for preparing TV and digital content.
- Steps for creating a program planning card.
- Budgeting for programs and executing production according to the plan.

• Technical and structural preparation for programs:
- Identify the appropriate format for TV and digital programs.
- Employ storytelling techniques in programs.
- Select production teams and identify the required technical and editorial skills.
- Guidelines for engaging with program guests, actors, and filming locations.
- Contribute to the program’s directorial vision.

• Production and the producer's role in media processes:
- Prepare materials and resources needed for production.
- The producer’s and presenter’s roles during filming and broadcasting.
- Draft the weekly program schedule.
- Post-production stages.
- Adapt content for TV and digital platforms.

• Publishing:
- Broadcast and publish guidelines for TV and various digital platforms.
- Understand intellectual property laws to protect the rights of the media organization.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.