Prerequisites

• University degree in media, business management or marketing.
• Some experience in public relations.

Course Description

Effective communication is the backbone of every successful organization. Whether it's between departments, across management levels, or with external stakeholders, strong communication ensures alignment, productivity, and trust. Without it, even the best strategies risk failure. This course provides professionals with the essential tools to strengthen both internal and external communication. Participants will explore structured techniques to improve clarity, collaboration, and consistency, all grounded in practical approaches tailored to organizational environments.

Course Objective

By the end of this course, participants will:
• Define the fundamentals of organizational communication and its role in achieving institutional goals.
• Develop and implement comprehensive communication strategies aligned with organizational needs.
• Implement internal and external communication plans within the organization.

Course Outline

• Introduction to organizational communication:
- Communication theories and using them to strengthen corporate communication.
- Role of public relations department in building communication channels.
- Communication channels which comply with organization's strategic objectives.
- Develop personal communication skills and enhancing capabilities.

• Organizational communication strategy:
- Function of communication within the organization.
- Evaluate the communication techniques in the organization.
- Determine the internal and external communication strategy for the organization.

• Implementing a communication plan and procedures:
- Evaluate the organization’s communication system.
- Evaluate information content.
- Design a new communication plan.
- Communication tools for internal motivation.
- Combine external communication resources.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.