Prerequisites

• Basic knowledge of digital media concepts.

Course Description

Artificial Intelligence in Media is one of the most significant transformations shaping the future of content creation. AI tools have become essential in editing, production, fact-checking, and personalizing audience experience. This blended course, combining in-person sessions with online learning, provides participants with a comprehensive understanding of AI applications in media, its prospects, and best practices for using it professionally and ethically.

Course Objective

By the end of this course, participants will:
• Discuss AI concepts and its applications in the media industry.
• Use AI tools in editorial and media production workflows.
• Adhere to ethical considerations when employing AI technologies.

Course Outline

• Introduction to AI in media:
- The concept and evolution of artificial intelligence.
- AI applications in the media industry.
- The impact of AI on newsrooms and editorial work.

• AI Tools in content creation:
- Prompt engineering.
- Generate text and creative ideas.
- Produce video and audio using AI technologies.
- Tools for translation, summarization, and fact-checking.

• Challenges and ethical dimensions:
- Issues of credibility and misinformation.
- Intellectual property rights and data protection.
- Standards for responsible AI usage.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.