Prerequisites

• Basic experience in video production.
• Basic skills in creative writing.

Course Description

Digital scriptwriting is a fundamental element in producing impactful and professional video content, whether for marketing, media, or digital platforms. Its importance lies in its ability to transform ideas into a clear and captivating story that effectively connects the message with the target audience. This course aims to introduce participants to the foundations of scriptwriting for digital video—from developing the idea, building the storyline, all the way to crafting creative scripts that suit the nature of digital platforms.

Course Objective

By the end of this course, participants will:
• Understand the basics and characteristics of digital video scriptwriting.
• Write a complete and engaging digital script for video content.
• Refine scripts to make them more impactful and suitable for digital platforms.

Course Outline

• Fundamentals of digital video scriptwriting:
- Understand the difference between traditional and digital writing.
- Determine the type and purpose of the digital video and its effect on the script structure.
- Elements of attraction and attention in digital content.
- Define the message and target audience.

• Craft the digital script:
- Develop the storyline and sequence of events.
- Use dialogue and descriptive elements suitable for video.
- Techniques of short-form storytelling.
- Write compelling titles and introductions.

• Enhance digital video scripts:
- Techniques for capturing viewer attention in the first few seconds.
- Choose language that fits the target audience and digital platform.
- Integrate visual elements with the script effectively.
- Review and refine scripts to ensure message clarity.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.