Our Courses

Organizational Communication Skills

Organizational Communication Skills


Ahmed Odeh


From: 20/01/2019 - 24/01/2019

Time: 16:00 - 21:00

Category: Communication and Public Relations

6180QAR / 1694USD



- A degree in media, business management or marketing
- Some experience in public relations

Course Description

Could we imagine a corporation without internal communication at all management levels? No doubt that the power, the success, the harmony and smoothness of workflow, the efficiency and the productivity of any organization depend basically on its corporate communication skills. But this requires that the institution staff members be equipped with good corporate communication skills built on correct scientific bases. This training course aims at providing many skills and techniques that will bolster the capabilities of the public relations professionals in this field.

Course Objective

At the end of the course, participants should be able to:
- Put a strategy and a comprehensive plan for the corporate communication and put that into practice
- Develop new communication means and models for the corporation
- Build a framework for communicating inside and outside the company

Course Outline

* Introduction to corporate communication
- Introducing the communication scientific theories and using them to reinforce the corporate communication.
- Role and mission of the public relations department in building corporate communication channels
- Introducing the communication channels which comply with the strategic corporate objectives
- Develop the delegates’ interpersonal communication skills to enhance their capabilities in terms of communication

* Defining the communication strategy
- The function of the corporate communication
- Evaluating the information content
- Designing a new communication plan
- Identifying the leadership norms and tools
- Mastering the communication instruments for internal incentives
Designing and formalizing the communication plan:
- Defining the communication strategic objectives
Execution of the plan and procedures:
- Mixing up the external communication resources
- Realizing the communication procedures

Course Benefits

A graduation certificate accredited by Aljazeera Media Institute.