Prerequisites

• University degree.
• Some experience in conference and events’ organization.

Course Description

A successful event is much like a symphony: it requires creativity, coordination, clear roles, and a skilled leader to bring all elements together in harmony. Whether you're organizing a large-scale conference, seminar, or community event, success depends on meticulous planning, teamwork, and attention to every detail, from the program design to the audience experience. In this course, participants will learn how to shape a clear concept, manage stakeholders, coordinate logistics, and ensure both media coverage and audience satisfaction, all while staying on budget and on message.

Course Objective

By the end of this course, participants will:
• Define the objectives, concept, and key elements of various types of events.
• Design effective event programs and manage partnerships and sponsorships.
• Oversee financial planning, logistics, and media relations for events.
• Handle crowds at large events and evaluate the results of the event.

Course Outline

• Planning and organizing events:
- Choose the event idea and define its objectives.
- Build the initial perception of the event and choosing the title.
- Determine the time and location of the event.
- Build a visual identity for the event.

• Event organization and execution:
- Build the event program and accompanying events.
- Partners, supporters, sponsors and key guests.
- Service providers, equipment and facilities.

• Financial and media management of the event:
- Form work teams and specialized committees.
- Event marketing.
- Financial and media management of the event.
- Work forms and follow-up schedules.

• Practical event management:
- Manage crowds at large events.
- Manage digital events.
- Harvest the results of the event.
- Performance monitoring and evaluation.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.