Prerequisites

- Officials of media and communication departments.
- Those wishing to join the public relations profession.

Course Description

The press release is the link between public relations and the media, and therefore the press release is the most important document that contributes to the formation of public opinion about the institution. Its good formulation is an art that institutions are distinguished by and keen to prepare. Hence, the workshop will enable the participants to become familiar with its basics and seek to develop it to serve the image and expression of the institution.

Course Objective

• Know the press release.
• Realizing its importance in public relations.
• The ability to prepare it properly.

Course Outline

• A general review of the importance of public relations.
• The volume of public relations news in the press.
• Media skills for public relations.
• What is a press release?
• Elements of the press release.
• Post press release.

Course Benefits

- A participation certificate from Al Jazeera Media Institute.