Prerequisites

• A university degree in media, public relations, or human science.
• Media experience, preferably working in presentation or media fields.
• Experience in the field of public relations.

Course Description

Reaching or getting close to charisma in order to reach the power of influence sought by any official spokesperson, or a speaker to the media or in front of the public, requires an understanding of the art of media performance, which means presenting a live or recorded performance in a specific place and time in front of the audience or listeners, in which the image or the body of the performer and the content interact and harmonize to express feelings and ideas in order to reach the maximum degree of influence.

Course Objective

By the end of this diploma, participants will:
• Discuss importance of visual language and communication in supporting media messages.
• Analyze the basics of media performance.
• Practice and develop media presence skills.
• Write media speeches and press releases professionally.
• Develop media communication skills and prepare for media interviews.

Course Outline

• Foundations and concepts of media presence:
- Concept of media presence and qualities of the media personality.
- Introduction to mass communication theory.
- Visual language and spoken language and the relationship between them.
- Analysis of whether charisma and influence power are a talent or acquired qualities.

• Applications of media performance and media strategy:
- Similarities and differences between speaking in public, speaking as a spokesperson, and speaking in the media.
- Basic rules of logic.
- Develop a media strategy.

• Narrative and writing skills:
- Press release.
- News story and humanitarian story.
- Public speaking.

• Effective communication skills:
- Preparation and the importance of the media team.
- Interview, its types, and its objectives.
- Effective dealing with any situation and any media platform.
- Event preparation: preparing press releases and manage press conferences.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.