Prerequisites

• High school degree or higher.
• Workers in the digital editing and publishing field.

Course Description

A digital content analysis course is a specialized course for workers in active organizations on social media. The course aims to enable the trainees to understand the psychology of the digital audience by interacting with the content, as well as to help those working in the digital field in building an effective content strategy.

Course Objective

At the end of this course, participants should:
• Collect audience data from platforms.
• Understand audience needs through data (persona).
• Be able to analyze the digital content.
• Transform digital analysis results into digital goals (editorial, technical, etc.).
• Transform digital analysis results into an effective content strategy.

Course Outline

• Definitions: content analysis, target audience, content strategy, and other important terms.
• Tools for obtaining audience data.
• How to read audience data and transform it into digital goals?
• How to benefit from audience data in content analysis?
• What is a content strategy and how can we benefit from platform data to build it?
• Digital content analysis techniques.
• Building persona characteristics for the target audience.
• How to produce effective content and what are its key editorial and technical determinants?

Course Benefits

• A graduation certificate from Al Jazeera Media Institute.