Course Description

Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.
Learn digital marketing concepts including value propositions, marketing objectives, KPIs, targeted personas, customer journeys, marketing channels, content strategy, and more.

Course Objective

- Understand the e-commerce models.
- Do digital marketing activities.
- Do digital content creation.
- Do search engine optimization.
- Do social media marketing.
- Understand e-payments methods.

Course Outline

- Introduction of E-commerce.
- E-Commerce models.
- Digital marketing.
- E-commerce environment.
- Data analytics to improve marketing campaigns.
- E-Commerce Platforms.
- Content writing skills.
- Search engine optimization.
- Social Media Marketing /Paid.
- Knowledge of various platforms and online sales strategies and can be used to conduct digital sales or website conversions.
- Customer Relation Management “CRM”.
- E-payments and integration.
- Shipping and logistics
- Privacy/Policies and security.