Prerequisites

• Basic experience or initial knowledge of media and its tools.
• University degree, preferably in media.

Course Description

Digital media is no longer just a branch of media today. Today, it has become a professional industry that is essential for any media employee or any institution working in the media field or communicating with the media, regardless of its means or message.
In this diploma, participants will be provided with a set of courses within a short time that will qualify them to enter the world of digital media, armed with tools, training, and a curriculum that give them the ability to build their experience within media institutions, and to ensure that they can continue to develop themselves and their institutions to keep pace with the rapid development in this field, which represents the reality and the future for all media means.

Course Objective

By the end of this diploma, participants will:
• Use digital media strategies effectively.
• Analyze audiences and manage content on digital platforms.
• Apply effective methods for building and managing a network of reporters.
• Implement digital content strategies.
• Verify the accuracy of information and online news.

Course Outline

• Digital media strategy:
- Tools for preparing digital strategies for individuals and organizations.
- Prepare strategies for digital media institutions or media departments in institutions.

• Social media platforms journalism:
- Types of platforms.
- Analyze the audience of platforms and their geographical distribution.
- Execute and measure content strategy.
- Manage and measure audience trends on platforms.

• Planning and building a smart reporters network:
- Develop a content strategy.
- News planning and its projection on the reality of planning for digital media.
- Prepare agendas and plans and measure their success.
- Create and manage a smart reporters’ network in line with editorial policies of institutions.

• Sub-editing and digital content templates:
- Basic sub-editing tools.
- Modern digital media templates.
- Create the right content for each platform.
- Measure the content's success in reaching the target audience.

• Monitoring and verification:
- Information and news in open online sources.
- Digital monitoring tools.
- Essential tools for checking information and news.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.