Prerequisites

• Passion and interest in media.
• Knowledge of the Arabic language.

Course Description

In today’s fast-paced media landscape, effective communication extends far beyond words. For media professionals, mastering body language is essential to connect authentically with audiences and enhance message delivery both on and off screen. This course provides a comprehensive understanding of verbal and non-verbal communication in media environments. Participants will learn to recognize and use body language signals to strengthen their presence, improve interactions with guests and viewers, and boost their overall communication effectiveness.

Course Objective

By the end of this course, participants will:
• Explain the significance of body language in media communication.
• Apply effective body language techniques to enhance on-camera presence.
• Develop methods of speaking and verbal communication.
• Use facial expressions and gestures to support and reinforce spoken messages.
• Interpret meanings and implications of handshakes and body movements.

Course Outline

• Introduction to media body language:
- Importance of body language in the media.
- Role of body language in directing media messages.
- Analyze the unique characteristics of body language in media environment.

• Skills of dealing with camera:
- Camera handling techniques to ensure good presentation in front of the camera.
- Use body language to enhance presence and eye contact.
- Confident expression on the screen.
- Logical responses and avoid embarrassment.

• Speaking style skills:
- Importance of vocal style in effective media and communication.
- Use speaking skills and voice as influencing tools.
- Improve verbal communication with audience and guests.
- Express and control emotions.

• Semantics of facial expressions and eye contact:
- Meanings of facial and eye expressions in media.
- Role of visual communication in delivering media messages.
- Visual expression techniques in dialogues and interviews.

• Implications of handshakes and body movements:
- Importance of handshake in media and public relations.
- Meanings of body movements in media.
- Fear signs on the body and how to overcome them.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.