Prerequisites

• University degree.
• Some experience in marketing or public relations.
• Good knowledge of using computer and Internet.

Course Description

The statement by Seth Godin, "Tell me how you market, and I'll tell you who you are. Don't look for customers for your products; look for products for your customers," suggests that digital marketing has become customer-oriented, involving research, thinking, and identifying needs to find the product the audience is looking for or that meets their needs in a creative process suitable for all products and services. It does not cost much, and it leverages the elements of time and place, accompanying the consumer wherever and whenever they want. This course will guide participants in the field of digital marketing with professionalism and creativity.

Course Objective

By the end of this course, participants will:
• Define digital marketing and its importance.
• Prepare and execute effective marketing campaigns across social media platforms.
• Design content creatively to enhance its impact and attract attention.

Course Outline

• Introduction to digital marketing:
- Definition of digital marketing.
- Importance and characteristics of digital marketing.
- Difference between digital marketing and classic marketing.
- Stages of marketing and the digital marketing mix.

• Create marketing campaigns across digital platforms:
- Marketing through digital platforms effectively.
- Professional use of Google Ads in marketing.
- Secrets of identifying and targeting customers across different platforms.
- Determine suitable marketing budgets for each digital platform.
- Elements and methods of measuring success and future development.

• Creative methods for creating digital content:
- The innovative message formulation in digital marketing.
- Identify the target audience and define their personas and preferences.
- Storytelling and writing content that engages followers.
- Secrets of designing a content distribution map that captures attention.
- Artistic design of messages for digital marketing campaigns.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.