Prerequisites

• A university degree or relevant professional experience.
• Practical experience in an institutional, media, or administrative environment.
• Willingness to participate in interactive exercises and simulations.

Course Description

When crises put institutional readiness and decisiveness to the test, the value of conscious leadership and proactive planning becomes evident. This course paves the way for participants to deal intelligently with critical situations—from risk analysis to leading response teams and building institutional resilience capable of overcoming crises with confidence.

Course Objective

By the end of this course, participants will:
• Define the concept of a crisis, its classifications, and the importance of preparedness and proactive planning.
• Analyze risks and assess the impact of crises on the institution and its operations.
• Strengthen institutional communication skills (internal and external) and understand the legal frameworks related to crisis management.
• Develop response strategies and effective leadership in crisis environments and emergencies.

Course Outline

• Introduction to crisis management:
- Definition of a crisis and its various types.
- The importance of preparing and responding to crises.
- Build effective crisis management teams.

• Risk assessment:
- Fundamentals of risk analysis and identifying sensitive points.
- Use tools and techniques for risk assessment.
- Analyze the impact of crises on organizational performance.

• Media and legal management of crises:
- Importance of effective communication during crises.
- Strategies for communicating with the media and the public.
- Laws and regulations governing crisis and emergency management.
- Legal obligations for institutions during crises.

• Field management of crises:
- Response strategies in the field.
- Organize and plan field operations to deal with emergencies.
- Select and train members of the field team.
- Role of leadership and effective communication in guiding teams during crises.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.
• Practical models and tools to develop an institutional crisis management plan.