Prerequisites

• University degree in media, management or marketing.
• Practicing public relations profession.

Course Description

Crisis management is one of the most important and challenging fields within organizations and institutions today. With the increasing challenges and unexpected circumstances, forming teams capable of effectively addressing and managing crises becomes vital. This course aims to provide a comprehensive framework for developing the skills and knowledge necessary to understand, assess, and manage crises effectively. Participants will learn how to prepare for unexpected challenges, analyze risks, engage with media and the public, as well as organize field operations and provide the necessary legal support.

Course Objective

By the end of this course, participants will:
• Define the concept of crisis and the importance of preparing for it.
• Analyze risks and understand the impact of crises on organizations.
• Enhance communication skills and understand legal aspects of crisis management.
• Develop response skills and leadership abilities in crisis environments.

Course Outline

• Introduction to crisis management:
- Definition of a crisis and its various types.
- The importance of preparing and responding to crises.
- Build effective crisis management teams.

• Risk assessment:
- Fundamentals of risk analysis and identify sensitive points.
- Use tools and techniques for risk assessment.
- Analyze the impact of crises on organizational performance.

• Media and legal management of crises:
- Importance of effective communication during crises.
- Strategies for communicating with the media and the public.
- Laws and regulations governing crisis and emergency management.
- Legal obligations for institutions during crises.

• Field management of crises:
- Response strategies in the field.
- Organize and plan field operations to deal with emergencies.
- Select and train members of the field team.
- Role of leadership and effective communication in guiding teams during crises.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.