Prerequisites

• University degree.
• Interests to appear on media for work requirements or for any other special reasons.

Course Description

Media presence plays an important role in conveying information and influencing public opinion and is a powerful tool that can be used to achieve personal, professional and institutional goals. Understanding the importance of media presence and developing its skills enhances the effectiveness of communication and influencing various fields and helps in achieving various professional and personal goals. In this course, participants will be provided with the necessary skills and knowledge they need to improve their media presence and to interact effectively with media and the public.

Course Objective

By the end of this course, participants will:
• Identify the basics and importance of media presence.
• Distinguish between types of media appearances.
• Use effective communication techniques with the audience.
• Develop skills to deal with media and difficult situations.

Course Outline

• Introduction and basic concepts:
- Importance of media presence.
- The basics of appearing on audio, visual and written media.
- Official channels that should deal with.

• Types of media appearance:
- Press release.
- TV interview.
- Press conference.

• Public speaking:
- Characteristics of a successful speaker.
- Develop body language to boost confidence.
- Control eye contact with the public and camera.
- Express emotions by eyes and voice tone.

• Skills of dealing with media channels:
- Methods of building a good presence for the speaker.
- How to deal with everything published in the media.
- How to deal with journalists.
- Techniques for avoiding hard situations during conversations.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.