Prerequisites

• University degree in media, business management or marketing.
• Some experience in public relations.

Course Description

We cannot imagine an institution without an effective internal communication at all management levels. Strength, success, harmony, productivity, and efficiency in work primarily depend on the effectiveness of organizational communication skills. However, before anything else, employees in these institutions need to possess internal and external communication skills built on scientific, accurate, and realistic foundations. Based on that, this course offers various techniques and skills to support the capabilities of public relations employees and others who constantly communicate with individuals and are exposed to different situations.

Course Objective

By the end of this course, participants will:
• Define communication fundamentals and its relation to organization's objectives.
• Build a comprehensive strategy and plan for effective communication.
• Implement internal and external communication plans within the organization.

Course Outline

• Introduction to organizational communication:
- Communication theories and using them to strengthen corporate communication.
- Role of public relations department in building communication channels.
- Communication channels which comply with organization's strategic objectives.
- Develop personal communication skills and enhancing capabilities.

• Organizational communication strategy:
- Function of communication within the organization.
- Evaluate the communication techniques in the organization.
- Determine the internal and external communication strategy for the organization.

• Implementing a communication plan and procedures:
- Evaluate the organization’s communication system.
- Evaluate information content.
- Design a new communication plan.
- Communication tools for internal motivation.
- Combine external communication resources.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.