Prerequisites

• Practical experience in photography using a camera or a mobile phone.

Course Description

In the digital world, the smartphone has become a powerful tool for advertising photography, offering everyone the opportunity to express their creativity through high-quality, visually appealing images. This course provides the fundamentals of this field in a simplified and practical manner, focusing on the skills needed to capture attention-grabbing advertising images that inspire viewers. Throughout this course, participants will learn how to utilize the capabilities of their smartphone cameras and use lighting and composition to capture and create creative images suitable for digital platforms and advertisements.

Course Objective

By the end of this course, participants will:
• Define the basic concepts of mobile advertising photography.
• Master the steps for preparing and executing an advertisement.
• Use image editing techniques to bring the creative vision to life.
• Explain the rules and standards for using artificial intelligence techniques.
• Apply publishing and intellectual property regulations on digital platforms.

Course Outline

• Introduction to advertising photography with mobile:
- The concept of advertising photography and its evolution with smartphones.
- Characteristics and advantages of advertising images with mobile.
- Key practices and challenges in advertising photography.
- The main features of smartphone cameras: lens, focal length, optical focus, sensor size, and pixels.

• Stages of advertisement preparation and mobile photography:
- Select topics and develop the idea.
- Aesthetic dimensions of shot sizes.
- The impact of natural and artificial lighting.
- Techniques for highlighting details and key features of the product.
- Product photography techniques for both small and large items.

• Image editing techniques with mobile:
- Filters used to enhance image appearance.
- HDR technique.
- Blur and sharpness techniques to draw attention to key elements.
- Limitations of using artificial intelligence techniques.

• Publishing:
- Skills and limitations of publishing on social platforms and websites.
- Privacy and intellectual property regulations.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.