Prerequisites

• No specific academic background required.
• Professional interest or need to appear before an audience or on camera.
• Willingness to participate in practical exercises and filming.

Course Description

This course focuses on the speaker as an individual appearing on stage or on camera, emphasizing the development of presence and impact in the media moment. Not every appearance in front of the camera or audience constitutes a true media presence; some merely appear, while others make a difference. This course takes participants into the depth of that moment where expressions speak before words, and vocal tone builds bridges of trust—transforming the speaker from a passing guest into a figure capable of leaving a lasting impression in the media memory.

Course Objective

By the end of this course, participants will:
• Build a confident and balanced media presence in front of the camera and audience.
• Use body language and eye contact to enhance influence and professional presence.
• Employ vocal tone and media delivery to convey messages with confidence and clarity.
• Manage dialogue and questions, including unexpected and sensitive situations, professionally and calmly.
• Maintain composure and balanced communication under pressure and during critical live appearances.

Course Outline

• Developing personal presence and media image:
- Traits of a confident speaker and indicators of professional presence.
- Make a strong first impression and shape the audience’s mental image.

• Body language and eye contact on-camera and on-stage:
- Control movement, posture, and composure.
- Direct gaze and interact effectively with the camera and audience.

• Vocal tone and effective delivery on-camera and on-stage:
- Use rhythm, vocal layers, and pauses effectively.
- Balanced verbal and emotional expression.

• Managing dialogue and questions during media appearances:
- Handle unexpected or sensitive questions.
- Maintain confidence and control of communication.

• Managing critical situations during live appearances:
- Maintain composure under pressure.
- Deliver implicit messages responsibly through behavior and communication.

• Media appearance and visual identity:
- Choose appropriate clothing and colors for filming and lighting.
- Guidelines for accessories, glasses, and watches on camera.
- Ensure alignment between appearance, message, and institutional image.

• Media presence simulations:
- Performance exercises on-camera and on stage.
- Record interventions and review performance to develop skills.
- Correct common errors in media presentation.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.
• Final project.