Prerequisites

• Pre-existing knowledge in using social media platforms.

Course Description

In an age where visibility is currency, personal branding has become essential for professionals seeking to stand out, lead with impact, and connect meaningfully with their audience. However, true personal branding is more than curated images or catchy slogans; it’s about aligning who you are with the value you bring. This course is designed for professionals and leaders who want to build a brand rooted in clarity and purpose. Participants will explore how to articulate their unique strengths and values, identify their ideal audience, and craft compelling narratives that build trust and credibility.

Course Objective

By the end of this course, participants will:
• Define personal branding goals and identify key strengths and values.
• Analyze and segment target audiences to craft a clear positioning statement.
• Develop engaging content that engages and builds trust with audiences.
• Apply strategic marketing and promotion techniques to grow a strong personal brand.

Course Outline

• Introduction to personal branding:
- Overview of personal branding: its evolution, importance, and relevance in the professional world.
- How to measure the strength of personal brands (KPIs).
- Personal branding goals, strengths, values, and point of view (POV).

• Audience and brand positioning:
- Target audiences: segmentation and creating personas.
- Develop a brand positioning statement and Unique Value Proposition (UVP).

• Storytelling and online presence:
- Storytelling principles and case studies.
- Build a strong online presence: selecting platforms, creating content, and audience engagement.
- Develop a consistent style and brand identity.

• Promotion and marketing:
- Strategies for marketing and promoting a personal brand: paid vs non-paid options.
- Social media marketing, networking, and collaboration.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.