Prerequisites

• Pre-existing knowledge in using social media platforms.

Course Description

This course is designed for professionals and emerging leaders eager to understand how to make a meaningful impact and deliver real value through personal branding. Many personal brands today focus on building fame and popularity, prioritizing image over substance, which often feels inauthentic, disingenuous or even fake. Fewer people develop a brand that not only defines who they are but also enriches the lives of those around them. This course provides a clear, actionable plan for building a personal brand that is both purposeful and impactful. By defining strengths and values in a more intentional and strategic way, participants will explore the art of storytelling and creating value-driven content that resonates with audiences.

Course Objective

By the end of this course, participants will:
• Define personal branding goals, and identify key strengths and values.
• Identify target audiences and craft a clear positioning statement.
• Develop engaging content that resonates with target audiences.
• Explore effective strategies for marketing and promoting a personal brand.

Course Outline

• Introduction to personal branding:
- Overview of personal branding: its evolution, importance, and relevance in the professional world.
- How to measure the strength of personal brands (KPIs).
- Personal branding goals, strengths, values, and point of view (POV).

• Audience and brand positioning:
- Target audiences: segmentation and creating personas.
- Develop a brand positioning statement and Unique Value Proposition (UVP).

• Storytelling and online presence:
- Storytelling principles and case studies.
- Build a strong online presence: selecting platforms, creating content, and audience engagement.
- Develop a consistent style and brand identity.

• Promotion and marketing:
- Strategies for marketing and promoting a personal brand: paid vs non-paid options.
- Social media marketing, networking, and collaboration.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.