Prerequisites

• Basic familiarity with digital tools and multimedia platforms.
• Interest in developing visual production skills and emerging technologies.

Course Description

In a media environment where visual storytelling tools evolve rapidly and digital production technologies continue to advance, generative artificial intelligence has become a central force in redefining image and video production. Visual creation is no longer limited to traditional tools; it now integrates artistic sensibility with technical understanding—enabling the transformation of ideas and text into professional visual outputs that serve the media narrative and enhance the impact of digital content.

Course Objective

By the end of this course, participants will:
• Understand the fundamentals of generative AI and its role in advancing visual production.
• Master visual prompt engineering techniques to control output quality and detail.
• Produce images, graphics, and short videos aligned with editorial objectives and digital content strategies.
• Apply verification techniques to detect visual manipulation and ensure media credibility.
• Adhere to legal and ethical standards in managing intellectual property rights of AI-generated content.

Course Outline

• Introduction to the intelligent visual production environment:
- The concept and evolution of visual AI in the media landscape.
- Overview of leading image and video generation models (text-to-image / text-to-video).
- Artistic control principles for AI-assisted visual outputs.
- Prompt engineering lab: crafting descriptive and artistic prompts to control lighting, angles, composition, and visual styles.

• Creating and enhancing visual and graphic content:
- Generate journalistic images and illustrations aligned with editorial formats.
- Intelligent image enhancement techniques to improve quality and expand visual dimensions.
- Integrate AI-generated elements with traditional design to ensure visual consistency and brand identity.

• Visual production (video and motion content):
- Convert text into video using generative platforms.
- Transform static images into motion elements for digital platforms.
- Use AI tools for rapid editing and video quality enhancement.

• Credibility, verification, and professional ethics:
- Standards for evaluating the quality and authenticity of AI-generated visual content.
- Tools and techniques for detecting manipulated media and deepfakes.
- Transparency guidelines when disclosing AI usage.
- Legal considerations and intellectual property rights for generated content.

• The applied project:
- Design a complete visual story using AI tools.
- Present and evaluate projects according to professional and artistic criteria.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.
• An updated overview of key AI platforms and tools for visual production.
• Ready-to-use professional prompt templates.