Prerequisites

• Experience or interest in digital media or content creation.

Course Description

Digital media skills and content creation have become essential components for any media professional or content creator in the modern era. These skills enable them to produce engaging, impactful content that aligns with the requirements of various digital platforms. This course is delivered in a blended format that combines in-person and online learning, providing participants with both theoretical knowledge and practical tools to design integrated digital content that ensures audience engagement and supports the goals of digital media.

Course Objective

By the end of this course, participants will:
• Discuss the digital environment and how platforms and algorithms influence content and audience behavior.
• Develop ideas and craft content that resonates with the audience and delivers the intended message.
• Use digital production methods and tools to create effective, multi-platform content.
• Publish, analyze, and build a coherent digital presence across platforms.
• Apply responsible and ethical uses of AI that uphold credibility and professional standards in content creation.

Course Outline

• The platform and algorithm ecosystem:
- The evolution of audience behavior in digital platform environments.
- How platform algorithms work and how they shape content.
- Adopt a “Audience-First” mindset and understand audience needs.
- Develop critical awareness of algorithms.

• Fundamentals of digital content creation:
- Message design: select the angle and build the core idea.
- Identify the target audience and develop audience profiles.
- Develop ready-to-use templates for various content formats: explanatory, human-interest stories, and content series.
- Use AI in the pre-production stage.

• Digital production tools and techniques:
- Develop a practical workflow from concept to publishing using a smartphone.
- AI tools for production processes.
- Create multiple versions of the same content optimized for each platform.

• Publishing strategies, analytics, and building a digital Identity:
- Design a publishing plan tailored to the characteristics of each platform.
- Interpret analytics data and link insights to editorial decisions.
- Use AI tools for analysis.
- Develop a content creator’s digital identity and strategies for long-term sustainability.

• AI usage and ethics for content creators:
- Legitimate uses of artificial intelligence.
- Ethical risks that may undermine a content creator’s credibility when using AI.
- Connect ethical considerations to the reality of independent content creators outside traditional newsrooms.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.