Prerequisites

• Employees in the field of the digital sector (director, producer, photographer, picture editor).
• Social media activists.

Course Description

The use of digital platforms has forced the production of specific content that suits their different audiences and its technical and artistic characteristics. As these platforms have gained public attention, their usage options have expanded from journalism to the commercial sectors, official entities and NGOs to personal objectives.
Despite the development of communication technology and technical tools, there are still solid foundations for story building and production that need to be learned and understood in order to adapt the story to suit the nature of digital platforms and their audience.

Course Objective

By the end of this course, participants will:
• Clarify the characteristics of multiple digital platforms.
• Identify the target audience and appropriate artistic template for each platform.
• Produce a creative digital story.
• Promote the digital story and generate engagement.

Course Outline

• Introduction to multiple digital platforms:
- Digital platforms and their technical and artistic characteristics.
- Various technical platform templates (video - photo album - posts - live broadcast.. etc.).

• Target audience:
- Elements for determining target audience.
- Identify the needs and uses of the audience.
- Determine the artistic template of the story to align with the characteristics of each platform and its audience.

• Transform an idea into digital content:
- Determine the topic, and choose the story and the main angle.
- Build the script and define its elements according to each platform.
- Use basic technical skills (photography - graphic editing.. etc.).

• Achieve interaction and promotion:
- Achieve audience interaction with the story on platforms from writing onset to publishing.
- Promote the story on platforms to achieve greater spread and re-share.
- Write an appropriate description for the digital story to create more engagement.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.