Prerequisites

- A university degree
- A good knowledge of using computer and Internet
- Some experience in marketing or public relations

Course Description

“Tell me how you handle marketing, I will tell who you are”
Course Description:

"Don’t find customers for your products; find products for your customers" this quote by Seth Godin shows that E-marketing has become customer-oriented in a process based on searching, thinking and determining the customers’ needs in order to find the product wanted by the people or meets their needs in a creative process which is suitable for all products and services and which does not cost a lot, takes advantage of the time and the place and sticks to the consumers whenever and wherever they are.
This training course will guide the participants in their first step of E- marketing industry with more professionalism and creativity.

Course Objective

At the end of this session, course participants should be able to
- Understand the concept and importance of E-marketing
- Obtain better understanding of creative E-marketing characteristics
- Understand different phases of E-marketing including search and evaluation
- Obtain better understanding of E-marketing basics, tools, and techniques, as well as selling promoting products online.

Course Outline

history and evolutions of marketing
- Introducing the concept of E-marketing, its importance and characteristics
- The difference between E-marketing and classic marketing
- Introducing E-marketing phases from search to evaluation

• Artistic and creative methods of E-marketing
- Introducing the concept of formulating a creative message in E-marketing
- How to design creative E-marketing campaigns

• Marketing phases and E-marketing mix
- Marketing via Email
- Blog Marketing
- Using Facebook in marketing
- How to effectively make ads on Facebook
- Marketing via Twitter
- Marketing via LinkedIn
- Using Google AdWord for Professional Marketing
- Creating an attractive marketing channel on You Tube

• Difficulties and evaluation
- Overcoming E-marketing challenges and problems
- Collecting target information and addressing customers accordingly
- E-marketing evaluation basics

Course Benefits

A graduation certificate accredited by Aljazeera Media Institute.