Our Courses

Crisis Media Management

Crisis Media Management
TRAINER

TRAINER

Dr. Mourad Aly

INFORMATION

From: 01/03/2020 - 05/03/2020

Time: 09:00 - 16:00

Category: The Art of Communication

6200QAR / 1699USD

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Prerequisites

• A degree in Media, Management or Marketing.
• Public Relations professionals.

Course Description

“Media is the spearhead in dealing with crisis response”. According to reality, organizations and states cannot escape crisis. So what is required from the media body generally represented by the Public Relations department during crisis? Shall they isolate or hide their entities form the media? Shall they change the truth; involve ourselves in self-deception and not recognizing the facts? Or shall they hide behind weak and unnecessary justifications.
Modern organizations are nowadays building their strategies on anticipating crisis before they occur and preparing virtual plan to cope with it rather than waiting for surprises.
This training course is dealing with all these aspects through the latest methods of media crisis management.

Course Objective

At the end of this session, course participants should be able to:
• Understand the importance of Public Relations in crisis management.
• Understand the crisis causes and types and precisely define them.
• Be able to anticipate the crisis before it occurs and prepare essential plans.

Course Outline

• The concept of the crisis and its basic elements:
- Crisis concept.
- Types of crises and their characteristics.
- The causes of crises.
- Crisis life cycle.
- The negative and positive effects of the crisis.
- Concepts related to the crisis.
• Crisis management:
- Crisis management concept.
- Stages of crisis management.
- Elements of crisis management.
- Crisis Management Team (CMT).
- Characteristics of a crisis-ready organization.
• Crisis media management:
- Elements of a media strategy for crisis management.
- Objectives of building a media strategy for crisis management.
- Information, communication and crisis management procedures before it occurs.
- Information and communication in the event of a crisis.
- Crisis Communication Center (CCC)
- The role of the media spokesperson in managing a crisis.
- Managing digital media in crisis.
- Dealing with rumors and hostile opinions during and after the crisis.
- Management of media and communication after the end of the crisis.
• Lessons learned and institutionalizing the experiences gained from crisis management

Course Benefits

• A graduation certificate by Aljazeera Media Institute.