Prerequisites

A university degree or professional experience in a field related to the public.

Course Description

Covering events is at the core of media work, and at the same time it is a main pillar of public relations, all organizations - regardless of their field - need to work to cover the activities that they organize, based on the importance of these coverages in terms of external marketing, and their role in building bridges of internal organizational communication.
How do we prepare a successful coverage? What are the most important patterns and methods of covering events? How can we raise our capabilities in the field of covering events ... all these questions are answered by this course through mixing theoretical and practical aspects.

Course Objective

- Familiarity with media coverage skills
- The ability to cover different events
- Distinguishing between the styles and methods of covering different events.

Course Outline

Introduction to media coverage:
The difference between the diverse types of coverage
Types of events
Photo/Filmed coverage
Text/Written Coverage
Audio Coverage

Coverage requirements:
- Communicate with the organizers
- Obtaining printed copies of the event program
- Identify the participants in the event
- Get a copy of the speeches of the participants in the event

Interviews:
Methods of conducting video interviews
How to conduct text and audio interviews.

Course Benefits

A graduation certificate accredited by Aljazeera Media Institute.