Prerequisites

• University degree in media (preferably)
• Skills in media writing
• Familiarity with the skills to use the Internet

Course Description

Do you have a blog? Do you want to become a successful bloggers? You need to acquire and develop certain skills. Join us to learn required skills for professional blogs. Basic skills in blogging include writing and communication skills, professional journalism, other blogging platforms, video, audio and graphic design skills, in addition to entrepreneurship needed to excel as a blogger.
The course aims to provide the writer/blogger with the required quality and standards to write an effective blog. In addition, the course will offer you an entirely new perspective in order to create a high quality blog. Bloggers, including writers or authors, experts, journalists, and others will learn to create, manage and develop their own blog. In addition, they will learn how to plan and analyze their content.
Thus, participants will have experience in hands-on training on various forms of social media technology. They should also participate in classroom presentations, readings and studies discussions ... etc, which would shed light on the strategies and applications of these new effective platforms.

Course Objective

At the end of the course, participants shall be able to know and understand:

- Professional blogging concept.
- Professional blogging objectives.
- Professional blog design.
- How to become a professional blogger?
- Best ways/tactics to increase traffic to your blog
- How to improve your social sites to grow the audience of your blog
- How to improve the Blog’s interface
- 30 best ways to make your blog more popular
- Presentation of samples of professional blogs with analysis of form and content
- The role of blogging in addressing community issues

Course Outline

This course offers an interactive training content which contains lectures, group discussions, exercises, self-assessment questionnaires, case studies, activities and learning based on videos. The program is designed to provide a comprehensive guide of the basic skills necessary for a blogger to improve his/her own blog.
Facts about the Course:

- Each unit is followed by a session to ask questions and share answers.
- A questionnaire and a survey will be provided at the end of each unit.
- All units include role-playing, discussions, collaborative activities, case studies and examinations

Program Contents:
• Break down barriers (problem solving, etc.)
• Introduction on the importance social media and its impact on business growth
• Statistics on individuals, companies or organizations that were created successfully by building a network in social media

Units:

Unit 1
• What is professional blogging?
• How to set professional blogging objectives?
• Blogging professional templates: how to design professional blogging?
• How to analyze blog’s content before publishing it?

Unit 2
• How to become a professional blogger?
• What is the best ways/tactics to increase traffic to your blog?
• What are the 30 best ways to make your blog more popular?

Unit 3
• How to improve social media sites to increase blog’s traffic?
• How to improve the blog?
• What is the role of blogs in social media?

At the end of the Course:

Trainer will assess participants through theoretical or practical exam.

Course Benefits

A graduation certificate accredited by Aljazeera Media Institute.