Prerequisites

- Beginners who aspire to work in animated visual design.
- New entrants in the field of television visual design and promotional design (Promotion), who want to develop their creative and technical skills and expertise.
- Secondary school certificate or university graduates.
- Basic knowledge in After Effects, Photoshop, Illustrator, Premiere is preferable.

Course Description

Advertising and TV stations visual identity represents the sum of visual features that distinguish them from others alongside the relevant content. This course revolves around how to express and embody the idea in an originative and creative way through creating the right design alongside animation and rhythm suitable for the story to build up an effective communication bridge with viewers.

Course Objective

By the end of the course, participants will:
- Have full knowledge of basic aesthetic rules of design.
- Acquire theoretical, practical and technical skills required for creating a distinct visual identity .
- Learn how to design and move items to illustrate their stories or news.

Course Outline

Brief history and basics of design theory:
- The evolution of animation design from the beginning to up to now.
- Basic aesthetic rules of design.
- The concept of visual language.
- Visual composition and cognitive theory.
- The theory of colors and psychological and expressive connotations.
- Creative aesthetic elements.

• Ideas’ design and implementation:
- Style design and exterior shape.
- Adapting advanced designs to serve different purposes.
- Visually achieve the idea (idea visualization) to acquire technical skills in some animation programs.
- Use visual effects and 2D animation.

Course Benefits

- Graduation certificate accredited by al Jazeera Media Institute.