Prerequisites

- A degree in media, business management or marketing.
- Some experience in public relations.

Course Description

Could we imagine a corporation without internal communication at all management levels? No doubt that the power, the success, the harmony and smoothness of workflow, the efficiency and the productivity of any organization depend basically on its corporate communication skills. However, this requires that the institution staff members be equipped with good corporate communication skills built on correct scientific bases.
This training course aims at providing many skills and techniques that will bolster the capabilities of the public relations professionals in this field.

Course Objective

At the end of the course, participants should be able to:
- Put a strategy and a comprehensive plan for the corporate communication and put that into practice.
- Develop new communication means and models for the corporation.
- Build a framework for communicating inside and outside the company.

Course Outline

• Introduction to corporate communication:
- Introducing the communication scientific theories and using them to reinforce the corporate communication.
- Role and mission of the public relations department in building corporate communication channels.
- Introducing the communication channels which comply with the strategic corporate objectives.
- Develop the delegates’ interpersonal communication skills to enhance their capabilities in terms of communication.

• Defining the communication strategy:
- The function of the corporate communication.
- Evaluate the communication techniques in the institution.
- Determining the internal and external communication strategy of the institution.

• Implementing an internal communication plan:
- Evaluating the communication system in the organization.
- Evaluating the information content.
- Designing a new communication plan.
- Identify leadership tools.
- Mastering communication tools for internal motivation.

• Execution of the plan and procedures:
- Mixing up the external communication resources.
- Realizing the communication procedures.

Course Benefits

- Graduation certificate by Aljazeera Media Institute.