Prerequisites

• Experience in the field of photography.

Course Description

Commercial and advertising photography topics vary, ranging from fashion shoots, architecture, products, art, landscapes, and more. What unites them all is the visual and aesthetic composition created with professionalism and creativity, whether for promotion or artistic expression, reflecting the artist's imagination. Therefore, photographers in this field are considered among the most professional and experienced, with a high degree of creative ability.

Course Objective

By the end of this course, participants will:
• Define the fundamental concepts of commercial advertising photography.
• Master the steps of preparing and executing advertisements.
• Utilize image editing techniques to realize the creative vision.

Course Outline

• Introduction to advertising photography:
- Historical overview of the emergence of advertising photography.
- Concept of advertising photography and the role of the photographer.
- Characteristics of advertising images and their features.
- Key practices and challenges in commercial advertising photography.
- Relationship between creative director, photographer, and graphic designer.

• Stages of Ad preparation and photography:
- Subjects selection and develop the idea.
- Aesthetic dimensions of image sizes.
- Visual composition of shapes, lines, and lighting.
- Aesthetic and psychological dimensions of colors and their impact.

• Image editing techniques:
- Image editing.
- Color correction.
- Using montage and collage techniques.
- HDR, dynamic imaging.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.