Prerequisites

• University degree, preference in the field of media.
• High school diploma and above with a sincere desire for self-development.

Course Description

Interacting with high-level individuals requires more than basic communication skills. It demands a deep understanding of protocol, cultural sensitivity, and the ability to navigate formal interactions with precision and professionalism. By exploring the principles of protocol and diplomatic etiquette, participants will learn how to plan formal engagements, communicate with confidence, and manage high-level relationships with discretion and respect. The course emphasizes courtesy, presence, and professionalism in both local and international contexts.

Course Objective

By the end of this course, participants will:
• Define the concepts of protocol and etiquette and how to interact with VIPs.
• Apply conversational skills and discussion methods with VIPs.
• Master communication skills in dealing with VIPs.
• Build and manage effective relationships with VIPs.

Course Outline

• Introduction to protocol and etiquette:
- Concepts of protocol and etiquette.
- Distinguish between global and Arab contexts.
- Official titles for high-ranking officials and important personalities.
- Preemptive reading of the psychology of important individuals.

• Conversation skills with high-profile individuals:
- Key characteristics required for those working with important personalities.
- Skills for receiving, accompanying, and hosting important individuals.
- Speaking and presentation skills with important personalities.
- Electronic communication skills with important individuals.

• Communication skills in dealing with high-profile individuals:
- Strategies for dealing with high-profile individuals.
- Verbal and non-verbal communication skills.
- Build a non-verbal and encrypted communication system with VIPs.

• Techniques for building relationships with important personalities:
- Trust-building skills with important individuals.
- Crisis management in the relationship with important individuals.
- Psychological analysis skills for important personalities.

Course Benefits

• A graduation certificate by Al Jazeera Media Institute.