Our Courses

Protocol and Etiquette ( Evening )

Protocol and Etiquette ( Evening )


Omar Ghanem


From: 22/05/2022 - 26/05/2022

Time: 16:00 - 21:00

Category: The Art of Communication

6200QAR / 1699USD



• University degree, preference in the field of media.
• High school diploma and above with a sincere desire for self-development.

Course Description

Dealing with VIPs requires high skills in subjective and objective dealing with them, based on the essential psychological construction of these personalities and the level of importance, powers and high responsibilities that they hold. Therefore, this course aims to provide participants with the information, skills and directions necessary for dealing with VIPs by understanding the nature and components of their personalities, in addition to how to employ the skills of protocol planning and diplomatic etiquette in creating an interactive communication environment based on accuracy, quality and professionalism in dealing, communicating and courtesy with VIPs.

Course Objective

By the end of this course, participants will:
• Define the concepts of protocol and etiquette and how to interact with VIPs.
• Apply conversational skills and discussion methods with VIPs.
• Master communication skills in dealing with VIPs.
• Build and manage effective relationships with VIPs.

Course Outline

• Introduction to protocol and etiquette:
- Concepts of protocol and etiquette.
- Distinguish between global and Arab contexts.
- Official titles for high-ranking officials and important personalities.
- Preemptive reading of the psychology of important individuals.

• Conversation skills with high-profile individuals:
- Key characteristics required for those working with important personalities.
- Skills for receiving, accompanying, and hosting important individuals.
- Speaking and presentation skills with important personalities.
- Electronic communication skills with important individuals.

• Communication skills in dealing with high-profile individuals:
- Strategies for dealing with high-profile individuals.
- Verbal and non-verbal communication skills.
- Build a non-verbal and encrypted communication system with VIPs.

• Techniques for building relationships with important personalities:
- Trust-building skills with important individuals.
- Crisis management in the relationship with important individuals.
- Psychological analysis skills for important personalities.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.