Prerequisites

• Basic knowledge of social media channels.
• Having an account on Instagram, Twitter, Gmail, Snapchat, Linkedin.

Course Description

Paid content advertisement has become one of the most prominent tools for reaching the audience in all social media and digital marketing platforms, as it is considered one of the skills that are familiar for anyone in this accelerating digital age we live in. Marketing methods have changed and developed in an unprecedented way, and the forms and objectives of paid promotion have varied on each platform depends on its tools and technologies.
This workshop will focus on a deep and quick understanding of the most prominent paid advertisement techniques and their link to the marketing and how to get the best-desired results during sponsored and paid campaigns in social media channels.

Course Objective

• Managing and analyzing advertising campaigns on various social media platforms.
• Increase sales and awareness of your brand through paid advertising.
• Understand ways to target and reach the audience.
• Understand the management of marketing budgets in paid campaigns.

Course Outline

• Advertisements on Twitter, Facebook, and Instagram.
• Ads on Snapchat and LinkedIn platforms.
• Managing advertising campaigns on Google services.
• Writing reports for paid campaigns.

Course Benefits

• An electronic participation certificate from Al Jazeera Media Institute.