Prerequisites

• Professional experience in the journalistic field.

Course Description

The press release is the link between public relations and the media, and therefore the press release is the most important document that contributes to the formation of public opinion about the institution. Its good formulation is an art that distinguishes organizations and is crucial for their preparation. Therefore, the workshop will enable participants to become familiar with its basics and seek to develop it to serve the image and expression of the institution.

Course Objective

By the end of this workshop, participants will:
• Recognize the importance of press releases in public relations.
• Prepare a press release correctly.

Course Outline

• Introduction to press releases in public relations:
- Importance of public relations.
- Volume of public relations news in the press.
- Media skills for public relations.

• Preparing press releases:
- Understand the concept of a press release.
- Elements of a press release.
- Post press release.

Course Benefits

• A participation certificate by Aljazeera Media Institute.