AJMI – Doha
Al Jazeera Media Institute is set to launch a Podcast Production Diploma at its Doha headquarters in early April this year, as part of its ongoing commitment to enhancing capabilities of young talents and content creators, and advancing production quality in this rapidly growing sector.

The diploma, which falls within professional diploma category, will run until April 30, 2026. It targets high school graduates and above who possess general knowledge and real interest in technology and online broadcasting. The program offers comprehensive hands-on training, enabling participants to produce professional podcasts for themselves or their institutions.

The diploma places strong emphasis on the power of voice and human storytelling as the essence of podcast. It highlights nuances of vocal performance and its ability to spark listeners’ imagination and building a direct emotional connection, which enhancing the impact of the final product.

The program covers a wide range of disciplines, including an introduction to podcasting, its concept, history, and development, along with guidance on professional studio setting in terms of location, soundproofing, microphone types, and recording software. It also addresses journalistic editing skills, editorial and ethical standards, intellectual property rights, breathing and focus techniques, voice modulation and articulation, as well as audio editing and mixing principles.

The diploma also places special focus on episode planning and preparation, from idea selection and treatment angle, to conducting content research, choosing suitable guests, structuring a coherent narrative flow of questions and building logical connections between ideas. In addition to that, participants will develop interview presentation skills, understanding differences between television interviews and podcast conversations, exploring types of various audio interviews and learning best techniques for managing discussions and dealing with unexpected mistakes.

The program further introduces fundamentals of “vodcasting,” including visual composition, lighting, character presentation, and psychological and aesthetic atmosphere of the show. Participants will also learn video editing techniques and software, as well as strategies for publishing and promoting podcasts, leveraging digital platforms to achieve reach and revenue, optimizing content based on audience engagement, and crafting compelling descriptions and effective episode titles.

This diploma reflects Al Jazeera Media Institute’s dedication to elevating Arabic audio production quality, empowering content creators to deliver professional work capable of competing and making sound impact on digital landscape.