AJMI - Doha

Al Jazeera Media Institute is going to launch Public Relations Diploma at its headquarters in coming June, in a step aimed at enhancing professional skills in the field of corporate communication and developing the trainees' abilities to organize and plan relations with the public.
This diploma will focus on providing integrated training content that enables participants to build internal and external communication plans, prepare media campaigns and effective crises management, in addition to enhancing public speaking skills.
The program consists of a group of main themes aim to enhance participants' understanding of public relations concepts in a comprehensive manner such as, conference and event organization, institution mental image development, understanding international protocol and etiquette, in addition to specialized writing for public relations which will refine written communication skills to suit the needs of different institutions.
The diploma will also pay close attention to concepts of corporate/ institution social responsibility by providing a vision on how these concepts relate to the vision and mission of an organization.
It is noteworthy that this diploma represents an important opportunity for employees and specialists in different media fields and employees in government and private institutions to develop their knowledge in this vital field. The program will also help them to acquire tools and skills necessary to achieve tangible professional successes and qualifies them to adopt best practices in public relations industry, as well as providing an integrated vision of public relations as a tool to achieve institution goals and to build trust with the public.