Prerequisites

• University degree in media, business management or marketing.
• Some experience in public relations.

Course Description

Mental image of the institution is one of the foundations of its success, given its great importance in supporting the achievement of its mission, vision and strategic objectives, and protecting its reputation from accusations, rumors and intrigues. Moreover, it contributes to increasing the target audience’s satisfaction and addressing their reactions and enhancing their demand for the institution’s products or services. This helps guide all the organization's teams to participate in the process of maintaining and developing its mental image on local, regional, and international levels.

Course Objective

By the end of this course, participants will:
• Discuss the fundamentals of mental image and its outcomes.
• Develop effective strategies and plans for managing mental images.
• Implement and enhance mental image plans.

Course Outline

• Introduction to understanding mental imagery:
- Concept of mental image and its importance.
- Types of mental image and the relevant stakeholders.
- Outcomes associated with mental image.
- Obstacles in building, supporting, and developing mental image.

• Mental image planning:
- The starting points of planning mental image.
- Fields of mental image planning.
- Annual plan of the mental image.

• Mental image management:
- Areas of managing mental image.
- Concept of institutional reputation.
- Manage and preserve organizational reputation.
• Develop institutional mental image.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.