Prerequisites

• Completion of basic “Meet the Press” course.
• The need to appear in the media.

Course Description

In our rapidly evolving world, the role of media in shaping public opinion and debates has become more important than ever, as the power of media and journalism converge to form a dynamic and engaging experience. Whether you are a public figure, a spokesperson, or part of a public relations team, mastering the art of dealing with media is essential for conveying your message, managing audience perception, and building a successful public image. In this course, the trainee will have the confidence, knowledge and tools to deal with the media efficiently.

Course Objective

By the end of this course, participants will:
• Develop skills for dealing with interviews and media conferences.
• Master advanced media skills.
• Distinguish between global media schools.

Course Outline

• Raise the challenge level in interviews; models and videos:
- Press conferences, from logistical preparation to post-conference actions.
- Answer the media questions professionally.
- Different media channels and how to deal with them.
- Handle mistakes after they occur.

• Advanced skills in dealing with media:
- Content and message development.
- Importance of presentation, body language and public speaking skills.
- Techniques to avoid answering embarrassing questions.
- Mechanisms for deflecting answers.

• Difference between classical and modern media schools:
- Arab School.
- Anglo-Saxon School.
- Francophone School.

Course Benefits

• A graduation certificate by Aljazeera Media Institute.